The importance of getting a rest when driving has been highlighted in a new campaign, after it was revealed that 53 deaths were caused by drowsy drivers in 2017.
AA Charitable Trust is launching a nationwide initiative to encourage motorists to stop driving if they feel sleepy to prevent as many fatalities happening on UK roads.
According to the latest road casualty statistics, 25 per cent of deadly car accidents are due to drivers falling asleep. Indeed, as many as one in eight British car users have admitted to nodding off on the road in the past, while nearly two-fifths have feared they would do so because they were so tired.
The FIA Foundation, which partially funded the advert reminding drivers to ‘Stop when you’re tired’, has thrown its support behind the campaign.
Executive director of the organisation Saul Billingsley said: “Every day, 3,500 people die on the world’s roads, and driver fatigue is a preventable factor in a significant number of crashes.”
AA Charitable Trust’s director Edmund King added: “It is crucial we know how to manage [tiredness] in relation to driving.”
He noted that when driving at speed, motorists could travel a significant distance even if they woke up almost instantly.
Within three or four seconds, they could drive the length of a football pitch, while a 30-second nap could result in a distance of half a mile.
Mr King stated that opening the window and turning up the radio are not cures for tiredness, and the only long-term solution is to “stop and take a break”.
This advice could be even more important now the clocks have gone back, as drivers might find they feel sleepier when on the road at night. Indeed, the sun is now starting to set at 16:30, meaning commuters are at a greater risk when travelling home.
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